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App for kids - Apple App Store Review rejection

 

Technical Details:
SDK Version: 9.9.0
Device: iOS and Android

We are facing issues with getting our flutter app reviewed by Apple App Store, due to section 1.3 in their guidelines (Safety - Kids Category) https://developer.apple.com/app-store/review/guidelines/#kids-category/, as we are publishing this app to be used by kids aged 0-8.


We understand that the Wikitude SDK may collect analytical data about the users device, according to the Wikitude SDK license (https://github.com/Wikitude/wikitude-flutter-plugin-examples/blob/master/plugin/augmented_reality_plugin_wikitude/LICENSE.md):


5.6.1 Wikitude is entitled to make the grant of a license subject to use of a license key provided to You by Wikitude. You acknowledge and consent that Wikitude reserves the right to gather the following data on key usage from You, Authorized Users and End Users:


(a) Used license key; and

(b) device IP addresses or other device identifying data, including MAC addresses, IMEI codes or UDID; GSM Cell-ID, Location Area Code


Since we have based our app on your flutter sample app, it is important for us to know if any other data tracking tools are implemented in your sample app, which is not already included in the Wikitude SDK. Of particular interest is the App Tracking Transparency framework, which is mentioned by Apple App Store (See their response below)


For clarity, in our Apple App Store review process, we have provided the information that our app collects data from third parties (Wikitude Gmbh), and chosen the "other" data type as the listed data types did not seem accurate for our case. Do you know which data types we need to report when publishing an app that uses the Wikitude SDK on Apple App Store?


This is the rejection response we received from Apple App Store regarding the Kids Safety Guidelines:


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Guideline 1.3 - Safety - Kids Category



We noticed that your Kids Category app includes analytics, advertising and collects, transmits, or has the ability to share personal information or device information with third parties. Specifically:


- Your app implements the App Tracking Transparency framework, which is used when apps collect data about users and share it with third-parties for tracking purposes. Since Kids Category apps are not allowed to collect, transmit or share identifiable information with third-parties, you should not implement App Tracking Transparency in your app.


- Your app includes third-party analytics or third-party advertising with the ability to collect, transmit or share identifiable information, including, for example, - (a) Used license key*; and - (b) device IP addresses or other device identifying data, including MAC addresses, IMEI codes or UDID; GSM Cell-ID, Location Area Code.


Next Steps


To resolve this issue, please remove this functionality or revise your app so that no personally identifiable information or device information is sent to third parties.


Resources


Learn more about our policies for Kids Category apps in App Store Review Guideline 1.3.


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Guideline 1.3 - Safety - Kids Category



We noticed that you have not provided any publicly documented practices and policies for third-party contextual advertising in your Kids Category app.


Next Steps


To resolve this issue:

• Review guideline 1.3 of the App Store Review Guidelines

• Provide us with your publicly documented practices and policies for third-party contextual advertising in your Kids Category app, if you haven't done so already

• Be sure your documented advertising practices and policies include human review of ad creatives for age appropriateness


Alternatively, you may revise your app to remove the third-party contextual advertising.

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For the first section in the response, it seems like we have to remove the apps functionality to track end-users device information, in order for us to publish our app for the age group 0-8 years. Please advise us on how to proceed from here.

1 Comment

Hi Mogens,


as we already have a support ticket dealing with this topic, I'm closing this thread, to keep the communication as efficient as possible.


Thx and greetings

Nicola


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