I have mostly used studio.wikitude.com to create projects; specify a target-image, add augmentations, and export the entire project as a zip file, named Wikitudestudio.zip.
inside this archive are folders; augmentation, js, target and wtc, as well as index.html
However, much to my surprise, I discovered that double-clicking on a target in the "target-manager" UI invokes a completely different, yet very capable UI for adding/editing augmentations for a target.
As well, exporting the resultant project results in a zip file named "experience.zip".
The archive, "experience.zip" has a completely different file/folder structure than "wikitudestudio.zip"
Can someone help me understand why I would use one-or-the-other as an export for projects/targets?