If you downloaded the Vuforia SDK from https://ar.qualcomm.at/sdk/ios and you're running Mac OS X Mountain Lion, make sure that you disable Gatekeeper before running the installer.
To disable Gatekeeper, open "System Preferences" select "Security & Privacy" click on the little lock in the lower left corner to allow setting changes (you need to be a admin user and you need your login password) select "Allow applications downloaded from: Anywhere"
Andreas Schacherbauer